The focus is to proactively anticipate and influence the future by providing guidance and support to the members. This approach enables them to adapt to the evolving needs of consumers while also addressing external challenges that may pose a direct threat to their business sustainability.
Acknowledging the continuous challenges within the profession, FAB’s mission is a strong declaration of the commitment to assist and support members during these arduous times. It will also function as a reference point for members and external stakeholders to evaluate their advancements and maintain accountability to our commitments.